Search enginge optimization combines several techniques to improve the ranking of a given website in major internet search engines, which usually leads to a drastic increase in the number of visitors. One important problem is the selection of keywords that are built into texts and anchors. TopicZoom technology can be used to automatically expand a given small selection of keywords, or a given text profiling a product, to a much larger set of relevant keywords, all centered around the intended topics. The automated creation of new related keywords can be fine-tuned to produce variants and synonyms, or more general notions, or more specific topics. Automated generation of metadata is of special importance within the longtail, where manual thematic annotation can not be done, due to the large quantities of articles / products.
Test our thematic tagging engine here.
